Skip to main content

Do it ourselves, a new mentality in Dutch Design


Do it ourselves, a new mentality in Dutch Design

By Jeroen JUNTE

Edition nai010


"Ces dernières années, le design hollandais s’est réinventé et de nouvelles mentalités ont émergé. Ils sont internationaux, mais ont été formés aux Pays-Bas au plus fort de la crise économique et sont donc bien conscients que le design ne peut plus ignorer les problématiques actuelles tels que les pénuries alimentaires, le changement climatique ou l’instabilité sociale. En mettant l’accent sur la recherche et la collaboration, cette génération s’efforce d’atteindre une pertinence et un impact social." (1)

"Features 199 surprising, innovative, astonishing projects and products.

In recent years, Dutch Design has sharply diverged from its previous course. A generation of designers trained in and shaped by the crisis years chose new values and starting points. The focus is now on inquisitive and collaborative makers who strive for social relevance and, if possible, impact. This ‘post-crisis generation’ is committed and optimistic, but also pragmatic and in possession of an eye for beauty. Humour and the almost inescapable concept have been exchanged for engagement and free research and irony and contemplative criticism for open-mindedness and the will to act. Craftsmanship and local production are examined as realistic alternatives to deadlocked systems of production and distribution. In addition to art and design, science, technology, social studies and politics are also seen as design arenas. In short, the latest generation of designers is looking to substantiate the content of the profession and make positive contributions to social issues.

Well-known design writer Jeroen Junte is the first to describe this new stage in the development of the widely acclaimed Dutch Design, by way of surprising, innovative, astonishing projects and products." (2)

Sources :